New story in Business from Time: Nike Helped Create Sneaker Culture. Now it’s Catering to Female ‘Sneakerheads’

In the 1980s, Nike helped launch “sneaker culture” with the release of Michael Jordan’s Air Jordans. “Sneakerheads,” people who collect and obsess over kicks, were born and today help fuel a $1 billion sneaker resale market. But women have been historically left out. The athletic brand is hoping to fix that with Unlaced, a curated …

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