Storytelling for B2B startups: Avoiding ‘buzzword bingo’ to make your wonky enterprise company worth talking about

Rebecca Buckman Contributor Rebecca Buckman is the vice president of marketing and communications at Battery Ventures in Menlo Park, CA. She previously was an editor and writer with The Wall Street Journal and Forbes. If there’s one thing I learned from my time as both a journalist at The Wall Street Journal and Forbes and, now, advising a global …