New story in Business from Time: Tide Is Telling People to Call Poison Control After Doing the Tide Pod Challenge

As the Tide Pod Challenge continues to sweep the internet, the detergent brand’s social media team is taking matters into its own hands. Figures from the American Association of Poison Control Centers suggest that the Tide Pod Challenge — a viral phenomenon that’s leading teenagers to eat, or at least pretend to eat, the colorful …

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